You are an Engineer and you talk with your Product Manager and the Business People. You explain to them how important it is to migrate the database to the new schema, but they just don’t get it. Not only they don’t get it, but they say that it’s more important to add this new button in the UI to sort the users by the last activity time. They say it’s a “tremendous added value” and “a game changer”, and you know it’s just a one-afternoon fix in React. They don’t seem to get, that the database problem is clearly more important and definitely larger in scope. And this UI guy will, again, take all the praises for adding the damn button!

For sure something just happened. There are two competent and good-willing folks “that just don’t get it”. There is some miscommunication going on. I have a small theory of what’s happening there…

Enter The Theory of Two Triangles.

Draw two triangles, one with the base to the bottom, and the second one, with the base to the top. The triangles are side-by-side, their heights do not overlap. The first triangle is a Technical Triangle, the second is a Domain Triangle.

triangles

The Technical Triangle is an analogy of how much effort does it require to build a functionality. The wide base is all the infrastructure, or libraries, OS, or commodity services (e.g. hosting, CDN, metrics). As the triangle goes up there is less effort you need to build more. The middle of the triangle could be the backend (you program in a high-level language like Python or Java and can have a fair backend in a couple of days). The top of the triangle would be the front-end (a simple React with CSS giving you a visually appealing interactive experience). Yes, I am oversimplifying, it’s just a triangle after all.

The Domain Triangle is the other way around. The width of the domain triangle stands for the added value of the product. The narrow bottom is the very first basic feature of your product. As the user base grows and you learn the market and the user needs, you add more features on top of the other features. The initial disjoint features add more value in synergy when suddenly you can use features X, Y, and Z in all the products A, B, and C. For example when you can embed Excel spreadsheets into Word documents, or you can embed YouTube videos into Gmail emails.

This framework is useful in different areas.

Career - how you operate within the company

At your workplace, you operate at some level of those triangles. You might operate near the wider base of the technical triangle, working in the SRE or infrastructure team, providing commodity computation, databases, and the build system for the rest of the organization, or working on security. All the other developers in the company will use your platform to deliver their work.

You might operate somewhere in the middle of the triangles, working on a backend, where you join some of the business domain knowledge (domain entities and state) together with generic systems knowledge (availability, scalability).

You can operate near the top of the triangles, e.g. on the UI of the product, where you translate the deep business context of how the customers would use the application into the actual implementation.

Finally, you can operate at the very top of the business triangle, disjoint from the technical triangle, conceptualizing the products for which there is no backing technical part yet.

The two triangles are helpful to position yourself where are you in this framework, where are you in the company, and where you want to be (more of a generalist or more of a domain expert). It also helps to realize that to be a successful UI / UX developer, you can’t escape from diving into the domain that you develop the UI for.

Planning, priorities, contractors

You fight for closing a deal with a potential customer. Your core service has two problems that can nuke the deal: accuracy of the data that will be provided to the customer, and stability (uptime) of the service. Your development resources are limited and you need to prioritize.

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The Triangles can be helpful here. You see that to address stability you need no domain knowledge, and to address data accuracy you need domain knowledge. You will want then to use your in-house developers to work on accuracy because improving the accuracy of the data requires domain expertise. On the other hand, you can use external contractors to work on system stability because that work requires generic technical knowledge (e.g. how to scale the services or how to apply the redundancy).

Credit and recognition

When you launch a new product or a new feature, it will happen that the folks close to the base of Technical Triangle will be credited less than those closer to the Domain Triangle (the product designer or the UI devs). While you probably don’t want to credit Guido van Rossum every time you deliver a feature in Python, you definitely want to credit the folks that helped tune the database, helped set the load balancers, or had a close look at security.

Communication across the Triangles

When communicating, mind where on the technical—domain spectrum are you and where your audience is. A common mistake is that an IC developer communicates with less technical domain experts (e.g. the management) and describes issues with very technical terms, irrelevant to the domain. Such an IC answering the question “What was the impact of issue X” might focus on describing technical A, B, and C, while what is important for the business is the impact on the domain (the customers, the operations).

Remark on the career ladder

The career ladder does not necessarily go from the Technical Triangle up to the Domain Triangle. It is not necessarily the case that a great IC must become a technical-agnostic domain expert to advance in a company — one might become a domain-agnostic Principal Engineer working on a generic computing platform. A company though will want to promote more the IC that have a certain level of domain expertise, because such ICs can do better decisions without a single domain expert telling them what to do.

Conclusion

I showed you a simple framework that you can use to think of or discuss different company issues. While I am definitely biased, I see this framework increasingly useful.